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HISPANIC PR WIRE January 14, 2008 -- ImpreMedia, the No.1 Hispanic news and information company in the U.S. in...

Hispanic consumers and business owners are not saving and borrowing as much as bankers had hoped.
In recent months, at least three start-up banks that had set out mainly to serve the fast-growing Hispanic population particularly the unbanked have concluded that the strategy is too narrow and are now targeting a broader base of customers.
Though these banks say they remain committed to the Hispanic market, they point out that they cannot be effective unless they are profitable.
A group of Santa Ana leaders, including a City Council member, a planning commissioner and a community college trustee, have opened the city's first locally owned bank in 40 years, with the hope of finding customers in the area's huge Latino business community.
The Santa Ana Business Bank, which opened in October, hopes to provide loans to small businesses that often are turned down by larger banks. "There are more Latino entrepreneurs and many, many banks do not understand what these businesses face culturally or financially," said Alfredo Amezcua, the bank's chairman.
The bank is one of the few Latino-owned banks in the country, and it's an industry in which Latino executives are rare. Santa Ana Business Bank, with 400 investors whose outlay totals $12.3 million, is 80% Latino owned.
The Santa Ana bank is the third aimed at the Latino community to open in Southern California in the last year. It opened downtown at Main and 16th streets in a city where 75% of the population is of Latino descent, 53% is foreign-born, and city leaders struggle to overcome negative stereotypes of the city to attract investment.
Hispanic Part of U.S. Population Is Growing Fastest The number of Hispanics in the U.S. is growing three times faster than the population as whole, the U.S. Census Bureau said.
Hispanics accounted for half the U.S. population growth from July 2003 to July 2004 and numbered 41.3 million, about 14 percent of the population, as of July 1, 2004, the bureau said in a news release in Washington today.
The number of Hispanics in the U.S. is growing three times faster than the population as whole, the U.S. Census Bureau said.
Tim Ramsey, a senior manager with BearingPoint, Inc. (NYSE:BE - News), a leading global management and technology consulting firm, will present findings from a recently completed "Study on the United States Underserved Banking Market" February 15th, at the Prepaid Card Expo in Orlando. Ramsey will help profile the burgeoning $1.1 trillion market of people who either do not use banks or do not have the credit to hold accounts, and talk about how financial services companies can better meet their needs.
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